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Titre | How It blends beacons magazine paper and to boost sales of its in-store advertisers |
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Description | The boundaries between content and e-commerce are becoming more porous in a world of women's media more than ever taker new monetization tracks. The fault in particular to the rise of adblockers happily nibbling the advertising cake. Online, the media for a long time provide links to sites where readers can buy the models put forward as the fact, for example, Elle.fr for selection of sweaters that will make you love the winter. On paper, many magazines have already developed fashion-to-mobile through partnerships with applications like Zoomdle or Selectionnist. Others now pushing the logic a step further, as it in the United States with the launch of a program, Shop Now, which aims to push the readers of the magazine to the physical stores. "They belong to the realm of luxury, beauty or fashion, our advertisers usually ask us a single thing to help them boost their traffic point of sale", justifies Digiday, Kevin O'Malley, Senior VP within the group "Elle". It is in this perspective that "She" has partnered with chains like Barnes & Noble, Levi's or Guess. These can, recently, send push notifications to Elle readers who are users of m-commerce applications and ShopAdvisor RetailMeNot (and who have agreed to receive such offers). Push notifications that tell them when they enter the trading area of outlets as some of the products advised by writing it are sold. A location-activation means made possible by the beacons of technology and that, for once, concerned the edition of September. When the user opened the notification and that it enters the store concerned, it generally receives a notification, accompanied this time promotion. One way to sweep his last doubts. |
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Adresse (URL) : | www.journaldunet.com | |
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Date | 2015-11-09 | |
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Hits | 0 | |
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Catégorie | Accueil > Actualité | |
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ID | 7130 | |
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